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dāna, the Pali word dāna refers to the concept of “generosity” or “giving” in Buddhist philosophy. It is a fundamental virtue in Buddhism, representing the practice of selflessly sharing resources, time, or knowledge with others.

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🤝 The story

As a co-founder and managing director of a startup for 6.5 years, I grew the company from the ground up to a team of 45. One of the biggest challenges along the way was finding versatile executional support—someone who could free up my time while empowering the management team.

Here were the options I considered:

• A personal assistant could help, but their scope is often limited to administrative tasks.
• Bringing in another managing director would be costly and require significant organizational adjustments.
• A ‘founder in residence’ might have helped but would likely lack the seasoned experience needed for complex decisions.

What I needed was a flexible, experienced solution that could deliver with minimal oversight—a role dāna impact is uniquely positioned to fulfill.

🌱 What is dāna impact?

With dāna impact, I offer flexible, high-level commercial support grounded in over a decade of hands-on leadership experience. My work bridges strategy and execution across sales, marketing, partnerships, pricing, and growth operations—tailored to the specific stage and needs of your business.

Think of me as your Fractional Chief Commercial Officer (CCO)—your on-demand partner for driving revenue growth, optimizing sales and marketing alignment, and building scalable business structures without the overhead of a full-time executive.

• What is a fractional Chief Commercial Officer (CCO)?

💐 Areas of Support

⭐️ My Expertise in Brief

• Commercial Strategy & Revenue Growth — 8+ years of experience developing and executing performance marketing, sales and partnership strategies that drive growth and brand positioning.
• OKRs & Performance Frameworks — 6+ years implementing goal systems and performance structures to ensure accountability and commercial focus.
• Analytics & Reporting Infrastructure — Built business intelligence and reporting frameworks (Excel, Tableau, Google Data Studio) to track revenue, performance, and KPIs.
• Financial Planning & Forecasting — Managed 7-figure budgets, covering revenue planning, cost optimization, and cash flow management.
• Team Leadership & Culture — Developed and led teams up to 45 FTEs, establishing value-driven culture, feedback systems, and performance routines.
• Business Development & Partnerships — Led B2B collaborations and strategic alliances that expanded market reach and diversified revenue streams.
• Public Speaking & Workshops — Regularly host strategy sessions and workshops for leadership teams and larger audiences (up to 800 people).

🎯 Core Areas

1. Commercial Strategy & Growth

• Go-to-market and sales strategy design
• B2C Pricing, subscription, Freemium and revenue model optimization
• Building commercial roadmaps and OKRs
• Aligning cross-functional teams around growth objectives